Reimagining Atea: A redesign Across All Corporate Websites

Atea, the leading IT infrastructure provider in the Nordics and Baltics, set out to modernize its decade-old corporate websites across multiple markets. I joined as a UX/UI designer to lead key parts of this large-scale redesign. Aligning stakeholders, building scalable components, and delivering developer-ready UI in close collaboration with cross-functional team.

Full implementation has not yet launched publicly and is currently under NDA. Visuals and final screenshots will be added once the new websites goes live in early 2026.

CLIENT

Atea

TIMELINE

Summer'24 - Dec'25

ROLE

UXR, UXD, UI, UX Metrics, Accessibility

TEAM

3 Designers | 4 Developer

THE CHALLENGE

How might we redesign Atea’s core web interface to create a more intuitive and consistent user experience, improve clarity, usability, and scalability, while working within strict technical limitations and existing backend infrastructure, without disrupting business-critical workflows?

CORE CONTRIBUTIONS

I conducted user research, set up user metrics, and created a handover checklist for both design and development teams. I developed a QA design process for testing and accessibility, designed wireframes and high-fidelity prototypes, and built visual assets and UI components for a flexible design library used across modules, macros, and web pages.

Defining the scope

To move forward efficiently, we had to define a clear scope early on. I initiated and facilitated stakeholder alignment with key departments and countries. From these, we distilled a shared vision and a prioritized set of redesign goals.

SCOPE INCLUDES

A shared modular cross design system

Page templates, modules and macros.A redesign of each component

Designed modular, flexible components for multi-device use

Accessibility compliance (WCAG 2.1 AA)

A flexible layout system to support multilingual content and localization

UI-only changes within the constraints of an existing backend and tight delivery window

THE CHALLENGE

How might we redesign Atea’s core web interface to create a more intuitive and consistent user experience, improve clarity, usability, and scalability—while working within strict technical limitations and existing backend infrastructure, without disrupting business-critical workflows?

CORE CONTRIBUTIONS

I led key parts of the redesign. Creating visual assets, UI components, and UX flows while streamlining workflows and building a flexible design library. I collaborated closely with developers and ensured designs were QA-design tested, technically feasible, and ready for implementation.

Defining the scope

To move forward efficiently, we had to define a clear scope early on. I initiated and facilitated stakeholder alignment with key departments and countries. From these, we distilled a shared vision and a prioritized set of redesign goals.

SCOPE INCLUDES

A shared modular cross design system

Page templates, modules and macros.A redesign of each component

Designed modular, flexible components for multi-device use

Accessibility compliance (WCAG 2.1 AA)

A flexible layout system to support multilingual content and localization

UI-only changes within the constraints of an existing backend and tight delivery window

Creating processes and setting up metrics

With no UX process in place, I led the setup of a collaborative workflow and design structure for the cross-functional team. I defined how we worked together, established communication routines and meeting governance, and ensured alignment across roles. Ensuring that the new components integrated smoothly. Working within backend limitations (Umbraco), we adapted our solutions to fit technical constraints. Prioritizing reusable modules and flexible macros across desktop, tablet, and mobile.

In addition, I led KPI-setting workshops with stakeholders to define both business and UX metrics - a first for this project. With limited in-house expertise in this area, I proactively filled the gaps, establishing clear KPIs to guide future evaluation and design impact.

From Research to Design

The designs started with desk research, adapting the approach based on the user story. I supplemented this with insights from a prior cross-platform design audit, competitor benchmarking, and analytics tools like Tealeaf (heatmaps, click rates, scroll depth) and Google Analytics for key pages like search.

Working within a limited design system, I expanded and refined components while staying in close contact with stakeholders and developers to align on vision and feasibility. Delivering responsive, accessible, and pixel-perfect designs across desktop, tablet, and mobile. Optimized for use across multiple markets. Delivering local components, pages and prototypes with detailed specification documentation for developer handover.

To ensure quality, I ran design QA validation in test environments and created handover checklists for both designers and developers to support smooth implementation.

Outcome

The redesign established a unified design system to be implemented across all regional websites, ensuring accessibility compliancy while enabling consistency and scalability throughout Atea’s digital ecosystem. It also fostered smoother collaboration between design, development, and marketing teams by introducing shared workflows and clearer handoff routines. For the first time, a KPI and UX metrics framework was introduced to support ongoing evaluation of design impact. While the new platform is still under NDA, the full rollout is set to go live in early 2026.

Impact & Takeaways: Building the Groundwork for Future UX

While this project was limited to UI work due to timeline constraints, it laid critical groundwork for a future shift toward user-centered design. By taking initiative in defining KPIs, UX metrics, and design processes, we established a foundation for scalable, maintainable, and measurable design practices across teams and countries.

This project reinforced the value of structure in large-scale design work. Being able to lead both the process and implementation, from requirements of specification to QA, was a rare opportunity to shape not just the product, but also the way the team works.